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General News · 20th March 2012
Richard Jacobs
The opening paragraph in the New York Times article on Monday March 19th reads as follows:

Apple announced on Monday that it would at last return some of its cash pile to shareholders in the form of dividends and stock buybacks, at a cost of more than $10 billion a year for the next three years. But it is attracting so much cash $1 billion a week in the last holiday season alone that the move will not put a dent in Appleís coffers. (,%20buybacks&st=cse)


Itís a Mac world, and weíre just living in it. Iím getting used to it. In fact, in my house we have two MacBooks, an IMac, and Ipod, besides the music I purchase from ITunes. If and when I need a new phone, up until now, Iíd have very likely purchased an IPhone, and maybe even one for my wife. So Iím not questioning the well-earned appeal of their products.

Following the passing of Steve Jobs last year, I watched a video of his commencement address at Stanford University in 2004. It was moving and inspiring, as was the video of his memorial at the Apple campus in Cupertino, California which Apple made available on their home page. Both convey a world of optimism and possibility within reach of anyone with the courage to think different. Or anyone with a Mac.

Today, Jobsí talk, and the memorial, read fascism.

I am disoriented by the scope of Appleís disconnect with the world, and, as a customer, my own. And I donít know how to reconcile this with the reality that I now depend on the products Iíve purchased from them.

Readers comments to the Times article reference this same schism.. And, to be expected, their complaints are shouted down by the same people who say the Occupy movement is peopled by losers, freeloaders, thieves, and homeless, not recognizing themselves among them. Like me, many look to see what Apple gives back, not to their shareholders, but to the world. And I donít mean the self-serving donations of Macs to classrooms. To declare myself, I mean what they give back to the schools. As in: massive endowments to school districts throughout the country, from elementary to high school, to repair and improve the schools themselves, pay teachers, and feed students.
Not a million here and there, but billions.

I mean a real difference. Really thinking different.

My comments here, the use of italics, those of other readers and the people who responded to them, donít matter at all. The article is merely an indicator. Inevitably, the rot that consumes a model such as that of Apple, consumes it from within. The body, whether of a person or corporation, that is founded on such greed as this, devours itself. There is nowhere else to go. Apple has become its own parasite.

Give it away.

All of it.